How SponsorFeedback works

Your communications are directly between you and the advertiser and are subject to their own privacy policy. SponsorFeedback does not capture, read, or store the content of your messages to advertisers. We only track whether a feedback action was initiated, not what was said.

No. This is a core principle of SponsorFeedback. Advertisers have no ability to pay for removal or suppression of feedback activity on this site. The data you see reflects real consumer engagement, not paid placements.

We currently track 134 shows, prioritized by popularity and Monitor availability. As our community grows, we add more shows. If you'd like to see a specific show added, the best way to make that happen is to become a Monitor and watch it yourself.

Our data is updated continuously by our Monitor community as they watch shows live. Advertiser rosters change frequently — brands often rotate in and out of a show's schedule — so the data reflects what our Monitors have seen in recent weeks, not historical archives.

Our current focus is television. We have plans to expand to other media types as the Monitor community grows. If this is important to you, becoming a Monitor is the best way to help make it happen sooner.

Monitors are approved volunteers who use our Watch Mode tool to track TV commercials in real time as they watch their favorite shows. They confirm existing advertisers and submit new ones, keeping our database accurate and current.

Before a show starts, you open Watch Mode on your phone, tablet, or computer and select the show you're about to watch. During commercial breaks, you tap the advertisers you see from a list of known sponsors. If you spot a new advertiser not in our database, you can add them with a few taps. The whole system is designed to keep up with the pace of live television.

When a Monitor submits a new advertiser, it goes into a pending queue. A second Monitor who also watched that show must independently confirm they saw the same advertiser before it goes live on the site. This two-step verification ensures data quality and prevents errors or bad submissions from reaching the public.

Fill out the short application on the Become a Monitor page. We review all applications and respond within 48 hours. Once approved, you'll receive a welcome email with instructions to get started.

Monitors earn reputation points for every advertiser they confirm (1 point) and every new advertiser they successfully add (3 points). Points unlock badge levels — New Monitor, Verified Monitor, Top Contributor, Show Expert, and Elite Monitor. Higher badges reduce the number of verifications required for your new submissions and eventually grant instant-approval privileges.